How Can a Data Breach Affect Brand value?

Studies reveal that a data leak can seriously damage a company’s image and brand value. It can harm the goodwill of a brand and cause a loss of client trust.

As per the Risk Based Security research report, in 2019, over 5000 breaches were reported, exposing 7.9 billion records. A data breach is not just a matter of privacy concern; it concerns all the stakeholders interested in protecting the brand’s name.