Untracked Assets and their Risks – Discussion with Cybernews

Nowadays, securing and managing a company’s digital footprint has become an even more difficult challenge. With so many subdomains, code repositories, and applications, some untracked assets are bound to be overlooked. As the attack surface expands, visibility of the complete landscape is essential to keep an organization’s assets safe.

How Can a Data Breach Affect Brand value?

Studies reveal that a data leak can seriously damage a company’s image and brand value. It can harm the goodwill of a brand and cause a loss of client trust.

As per the Risk Based Security research report, in 2019, over 5000 breaches were reported, exposing 7.9 billion records. A data breach is not just a matter of privacy concern; it concerns all the stakeholders interested in protecting the brand’s name.